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All Ford Customers expect and deserve to receive superior treatment from our Dealer personnel. That’s why it takes someone special to work in the Ford Dealer Network.
An automotive career is hugely rewarding in terms of job satisfaction, pay, and benefits. It offers you the chance to work alongside people who are achieving the highest level in terms of professionalism. For example, there are currently over fifty five Master Craftsman (Technicians) working in the Ford Dealer Network today.
Whatever discipline you may be interested in pursuing e.g. Technical, Customer Care, Parts Inventory Control, Management, Finance etc. we are always on the lookout for bright, enthusiastic, and progressive individuals.
To find out more, download the Team Ford Brochure and contact us to see what attractive packages are on offer.
The Digital Marketing Executive is an integral member of the dealership team as the company’s resource on all things digital! Responsible for contributing to the development of strategy and solutions related to our digital marketing, as well as the execution of our daily digital marketing. This includes website development, online promotions, retail campaigns, SEO/SEM strategies, CRM data management, email campaigns, social media and more, with the ultimate goal of increasing the company's online presence and business growth.
Handle all our requests for web and digital projects
Maintain the dealership website and microsites
Manage website chat response and engagement
Generate web content for dealership
Maintain monthly digital sales offers and vehicle specials
Edit pictures and videos – vehicle walk-arounds for YouTube etc.
Optimize web pages, and implement SEO practices for best SERP organic results
Execute social media outreach strategies and post on Facebook, Twitter, YouTube, etc.
Liaise with third-party suppliers for used car listings, content suppliers, etc.
Execute online promotions, online contests and events
Execute e-blasts and targeted online campaigns
Write and deliver digital promotional materials
Generate and monitor regular reports on web analytics and performance
Develop and maintain effective relationships with department managers, and dealership staff
Provide additional advertising & promotions support as needed
Deliver regular performance reports for all digital activity – including email, website performance, search engine optimization (SEO), Pay per click (PPC) activity, social media and other digital marketing activity as appropriate, providing analysis, insight and clear improvement recommendations
Determine, report on and analyze a set of key performance indicators (KPIs) to drive and measure our digital growth
Work with the Sales and Aftersales teams to plan and coordinate an on-going program of email activity
Identify and implement a test and learn strategy to improve response and conversion for all email communications
Optimize the design, content, layout, and messaging of all email communications
Build HTML emails and deploy campaigns
Working with and manage the external media agencies to plan, deliver and evaluate a program of PPC activity.
Identify link-building opportunities and campaigns, provide insight into keyword targets, and conduct competitor/market analysis
Plan and deliver an e-CRM strategy and program
Optimize the DMS database data segmentation for campaign and trigger-based email and telephone activity
Monitor and work to minimize unsubscribe/bounce rates and ensure European Data Protection Regulation and Compliance and minimize spam risk
DIGITAL & SOCIAL MEDIA
Ensure that our website is kept up to date
Develop and deliver a social media strategy with clearly defined timelines, and write content for dissemination via our own and our franchise
Amplify all events through social media channels via news, blog posts, and other marketing initiatives
Build our effective reach through all social media channels including Twitter, Facebook, LinkedIn, YouTube, Instagram, Pinterest and Google
Manage, build and increase digital mailing lists
Produce and distribute regular e-news updates
Create engaging content in all media formats
Support and engage with all Friends, Followers and subscribers
Report on the impact of our social media strategy and activities and define our key success factors
To carry out any other duties as reasonably directed from time to time by the Dealer Principal.
DESIRED SKILLS AND EXPERIENCE
2+ years of experience as a digital/web specialist or e-marketer
Excellence in digital retail marketing and online campaigns
Expertise in content management platforms, as well as creating, developing and maintaining numerous websites
Proven success in SEO and SEM
Proven success in social media engagement
Solid experience in overall coordination and project management for digital projects
Excellent ability in Microsoft Office (Word, Excel, PowerPoint, Outlook), with experience in design tools an asset (Photoshop, Illustrator, InDesign), and video creation skills a strong asset
Relevant degree, diploma or equivalent experience preferred
Automotive and retail experience, and working with automotive CRM software preferred
Able to design e mail marketing templates and campaigns to ensure cross browser compatibility and high delivery rates
Strong digital marketing abilities
Current in digital and mobile marketing trends
Outstanding attention to detail
Solid written communication skills, presentation skills and business relationship skills
Ability to create engaging promotional imagery
Excellent time management and organizational skills, able to set priorities and meet tight deadlines
Ability to manage relationships and deliver results at a fast pace
Flexibility and ability to handle multiple duties, ad-hoc tasks, and long-term projects simultaneously
Ability to be roll-up-the-sleeves and hands-on with all projects large and small
Use web analytics systems particularly Google Analytics and Facebooks Ads
Proven ability to work fast, particularly in a fast-changing industry
Up to date on digital marketing trends and knowledge of digital consumer behavior
Ability to use research data to derive strategies/solutions for digital projects
Proven problem-solving skills and ability to find solutions